TRAVEL CAMPAIGN

Travel. It's still magical.

Campaign A & B at a glance / 4 Week CRM Email Campaign:
One video commercial used for both campaigns
Campaign A : Relational/Traditional/Emotional Sophistication
Campaign B : Relational/Unique/Joyful Childhood Freedom

Case/Project Challenge:

I was tasked with creating an emotionally engaging online video ad aimed at individuals who have yet to realize their travel dreams or haven’t traveled in over 6 years. Additionally, I was to develop two distinct email CRM campaigns for A/B testing as part of the branding strategy for the commercial. The first campaign followed a traditional travel theme, while the second embraced a unique and unexpected creative approach. Both are designed to evoke the emotional essence of how travel makes you feel.

Ad campaign for travel. Marketing collateral includes an A/B Email Test - but the commercial remained the same for both. I was tasked with creating all campaign components from start to finish.

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